Why Do I Need A Medical Explainer Animation?

When it comes to information at our fingertips we possibly live in no better time than today. With one quick search on our phones, tablets and PCs, we literally have the answers we are looking for. 

But does that mean that the answer is always right? We know that when it comes to providing people with peace of mind and a better understanding of what it is you do, it’s better when you can show them yourselves. 

That’s what we want to talk about today, medical explainer animations and if you really need one. 

Why are medical explainer animations popular?

At Tricks we have spent many years working with large healthcare companies in pharmaceutical and medical device sectors creating medical explainer animations. 

In our experience, explainer animations help these companies demonstrate complex medical information in a patient friendly manner; especially when you compare this to the more traditional methods which at times could feel intimidating to a patient. 

Whether you are explaining a treatment, a procedure or a mechanism of action (MOA), it is for these reasons that animation is becoming ever increasingly popular for large medical organisations, healthcare providers and medical device industries to support the work of doctors, nurses and other clinicians.

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Uses of medical explainer animations

Medical explainer animations work across a spectrum of end users & platforms. We are going to take a closer look at each one and answer the question, “do I need a medical explainer animation?”

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Patient Information

With animations we can deliver important information in a way that is accessible, memorable, and clear. An animation can be watched over and over again and importantly, it moves it away from the traditional methods of patient information - such as a leaflet - which can easily be lost or misplaced before an operation or visit to the clinic. 

Whether the patient is nervous or feels more at ease watching an animation in the comfort of their own home, they can, and at a time they choose. 

But animations can also help break down language and learning barriers for patients. Combining visual and audible messaging together along with subtitles improves understanding for non-native English speakers. Add to the mix that you can also include sign language and audio descriptions with ease, now your animation has the ability to “talk” to all of your audience. 

Medical explainer animations can also be used to help manage patient expectations. What’s going to happen before the procedure? What happens during? What about post-procedure care? By taking the time to answer these questions through medical explainer animations you are putting the patient at ease and better preparing them for the procedure & recovery they may be facing. 

Reducing anxiety, providing clear information and opening up different ways (and times) to communicate - is one of the key advantages to medical explainer animations. They can prevent costly misunderstandings and even missed appointments.

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Waiting Rooms 

Digital signage is nothing new in hospitals and clinics, but how they are used today can greatly affect behaviour and even in-patient care. 

You will commonly see medical animations about cleaning your hands with sterilizing soap or reminding patients during the spring and summer months to order anti-histamines in advance to combat different types of hayfever. 

It’s a far cry from the times when visiting a doctors or dentist's office included flicking through a tattered, old, National Geographic or Cosmopolitan magazine. 

At this stage of patient care, it’s common to find the patient pretty nervous. Digital signage has helped to alleviate that with patient information and medical animations which can be used to inform as well as entertain. 

For an organisation like, the NHS in the UK, medical animations on digital signages have been helpful in reminding patients to look for covid symptoms and other diseases which can help people better understand when to call the doctor and make an appointment. 

Similar to waiting rooms are places like bus stops and train stations which feature  digital signage that can be used to showcase the same medical animations and help in spreading the right information to a wider audience. 

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Training

For many years, training videos have been used to show people how to do CPR. A medical explainer animation is an extension of this. Whether you are in a seminar or find yourself needing remote training sessions, a medical explainer animation is a perfect tool to help train for all sorts of requirements. 

Medically, an animation explainer video can be used to demonstrate mechanism of action (MOA) of a new drug or medicine. 

However, like most large organisations, training isn’t just about the end product or service. What if you want to train staff in an organisation like The Nutfield Trust or NHS about a new in-patient care procedure? What about helping managers perform staff appraisals? 

Explainer animations can be used to help train staff across a variety of things, at their own pace and in their own time. 

Creating an effective medical explainer animation

An effective and successful medical explainer animation must balance being professional and being accessible. In our experience, we think that a medical explainer animation must include; 

• Clarity: Using plain language and making the complex easy to understand. 
• Empathy: the use of relatable visuals and if possible, a soothing voice over. 
• Accessibility: Captions, subtitles, contrasting text colours, sign language and good audio.
• Credibility: Professional studio creation without being overly dramatic. 

If you’re looking to create a medical explainer animation then you’re in luck because Tricks has the knowledge and the expertise to make it happen. 

We have years of experience delivering medical explainer animations for some of the world’s biggest pharmaceutical and medical healthcare companies. 

We know what it takes to make your medical explainer animation capture interest, keep patients and stakeholders engaged and tell a better story. With Tricks, your medical explainer animation is a bespoke high quality production that will elevate what you do and the audience's understanding too. 

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