Tricks blog

We know time management may seem like a boring topic, but it’s vital to stay organised as a creative freelancer.It’s a fundamental part of our studio to keep us organised and focus on the creative stuff. This results in a more efficient service to our clients and stops us from pulling our hair out at every admin task. We’ve compiled some top tips in the studio to help freelance designers increase creativity and productivity in unison.

As experts in Graphic and Motion Design, we know our fair share on how best to structure a website.It can seem like an overwhelming task with no clear starting point. We’ve put together some key information to help you improve your website.

Captivating an online audience is becoming more of a challenge to small and large businesses. Brands of all sizes are competing for the top spot in their followers' feeds all whilst trying to create low-effort, maximum engagement content. We’ve experienced these headaches with our own clients who want to increase brand awareness, generate more leads and see a higher conversion rate. Our answer is simple: motion design.

There’s nothing worse than muddling your way through a project and getting a final result that wasn’t what you set out to achieve. Preparation is key to kick-off your project. We’ve summarised the most important things to ask your designer before the project starts.

A lot of marketers, designers, and businesses seem to be moving on from Facebook advertising. The demographic between 18-30 years old lean more into Instagram or Twitter. Even TikTok is coming a priority for a lot of brands' marketing campaigns. We'll briefly break down why you should reconsider your opinion on Facebook marketing to gain a competitive advantage.

As stated by Vimeo, creating "effective videos is [achieved by] building ads that get viewers to watch through to the final frame". If a viewer doesn't finish the video, then the all important CTA (call to action) will be missed, and the message of the advert could be wasted. To make sure your messaging is delivered spot-on, we've complied a list of 'best practices' for video lengths across the major social media platforms.

Raise your brand awareness with your error page.In our last blog post, we reviewed some great examples of how to use a 404 error page to your advantage. In case that wasn't enough, we've also put together a list of our favourite 404 designs to spark some inspiration for your own website. As a design studio, we always appreciate design work that deals with a mundane issue whilst staying on brand. Here are some of our favourites...

From big to small businesses, across product and service based models, there’s always a guaranteed element that they all share. That element is having a brand identity. But what is a brand and do you really need one? We’ve put together all the reasons, beyond the pretty logo, that show how building a brand will benefit your business and marketing and growth strategies.

Email marketing has always been a staple part of most marketing strategies.Email has over 4 billion users worldwide, so it's no surprise that advertising to clients and leads via this method is a go-to for most marketers. In a world of flooded inboxes, it can be hard to stand out and grab your audience's attention. We've put together this insight to show how the use of video in your next email campaign can see an increase in open rates.

On the internet, there really is nothing more annoying than getting slapped in the face with a 404 error. They’re usually pretty bland and give a robotic apology for a poor internet connection. Even though it’s a neglected area of most websites, the 404 error page can be a witty and charming way to re-engage a user and redirect them to a more favourable part of the site (one that actually loads, too). We got our googling fingers ready and dug out some of the best 404 pages that create conversions in the game right now, at least we think.

Eager to update your content with something a little more eye-catching? With a helping hand from motion graphic design and animation, you could instantly enhance your website and product pages with easily digestible and attention-grabbing video content. Still, asking yourself ‘what is the difference between motion graphics and animation’? Let’s find out.

It’s no coincidence that being ‘animated’ is synonymous with being full of life, vigour and liveliness; at Tricks Studio, we bring businesses to life everyday with our animation and motion graphics. Informed by three decades of collective experience, our accomplished team of creatives knows almost everything there is to know about animation. From defining the exact meaning of animation to outlining the different types of animation, we can help you to find the perfect art form to meet your requirements.

Eager to get your business messages across in a more effective way? Why not consider the captivating medium of short, snappy and informative explainer videos? Suitable for a wide range of applications and proven to be an incredibly effective type of communication, a video explainer could be the key to smashing your business targets!

If you want to learn how to create animated videos, you’ve come to the right place. At Tricks Studio, we can call on more than 30 years’ collective experience in the animation and motion design industry, having created countless animations for our valued clients. Below, we show you how to make animated videos including all the tools you’ll need to achieve that professional finish.

As an animation design studio with over 30 years of collective experience, we know a thing or two about the principles of animation. Below, we explore each one of the 12 principles of animation alongside taking a look at why these were (and continue to be) so important to the animation industry.

Put simply, the ideal length of a video will depend greatly on its purpose. For example, the length of an attention-grabbing teaser video will vary massively to the duration of a product demonstration video. To help you determine how long each piece of video content should be, we explore some of the most common video types and their ideal duration in more detail below.

From Warner Bros. to the talented team here at Tricks Studio, there are many businesses that class themselves as a ‘video production company’, but what does this term mean and what services can you expect from one of these video production agencies?

When it comes to commercial video production, cost is often one of the most important factors. To help you determine whether video production is an affordable option for your business, we explore video production pricing in more detail.