How to write an explainer video script

Suffering from writer’s block? Or maybe you’re stuck for inspiration? Whatever’s keeping you from putting pen to paper and creating a script for your explainer video, the creative team here at Tricks Studio is on hand to help! With years of invaluable experience helping our clients to produce exceptional explainer videos, we know exactly what needs to be included in your explainer video script.

We start by taking a closer look at explainer videos, what they’re used for, and why they’re important for businesses. Then, we’ll move onto explainer video scripts and our handy step-by-step guide that shows you how to create a successful script that works well with your explainer video. For all this helpful information and more, simply carry on reading.

What is an explainer video?

Put simply, an explainer video is a short video used for marketing purposes. They can be used to explain a company’s products or services in more detail, helping their target audience, stakeholders or employees to understand their business. Ideal for communicating more complex services and products, explainer videos are designed to be clear and engaging.

Typically lasting between 30 and 120 seconds, the most effective explainer videos are short and snappy, but despite their length, they can still communicate a lot of important information. This information is communicated in such an easily-digestible way that it can lead to an increase in your CTR (click-through-rate), conversation rate, and even your brand recognition.

Often, explainer videos are animated or produced using a combination of video footage and motion graphics. This is because animation and motion graphics are helpful tools for clearly demonstrating how a certain service or product can improve the life of a customer. Regardless of whether you want to advertise a platform, programme, or product, an explainer video can help you to connect with your target audience.

Best of all, explainer videos can be used across your business. From publishing them on social media to giving them a permanent spot on your website, they can be an incredibly effective type of video content to advertise across your various company platforms. To help you achieve your business goals using an explainer video, we show you how you can create engaging and effective explainer videos by carefully planning out your scripts.

What do you need to include in an explainer video script?

Put simply, an explainer video is a short video used for marketing purposes. They can be used to explain a company’s products or services in more detail, helping their target audience, stakeholders or employees to understand their business. Ideal for communicating more complex services and products, explainer videos are designed to be clear and engaging.

Step-by-step guide to writing an explainer video script

Grab the audience’s attention

Getting your audience’s attention at the start of your explainer video is arguably the most crucial part of crafting your script. To prevent them from jumping ship to another video, your explainer video script needs to immediately connect with the key demographic, identifying them by their interests and speaking directly to them.

Demonstrate the problem

Once you’ve got your audience’s attention, you can move on to identifying the relevant issue that your product/service solves. The voiceover should be as specific as possible with this issue to help the viewer relate the problem at hand and remain engaged in the explainer video. This is where animation and motion graphics can also come in handy for highlighting the issue and conveying any actor emotions to the audience.

Solve the problem

After identifying the problem, it’s your chance to advertise your product/service. This part of the explainer video script should therefore focus on introducing your product and illustrating how and why it works. The voiceover should list the benefits of your product/service compared to the current solutions already available on the market.

Call to action!

Like every effective piece of content, your explainer video script must end with a call to action to encourage your viewer to engage with your business rather than move onto another video. This call to action might be ‘buy now’, ‘call us today’, or ‘click here to receive a free quote’, for example. Whatever you opt for, ensure it’s short, snappy, and motivates the viewer into acting!

The end of the explainer video is also a great place to mention your company name and slogan to help your audience associate your product/service with your business. Any key contact details such as a phone number or website address should also be included in your explainer video script to encourage them to reach out.

Effective explainer videos

If your explainer videos haven’t been gaining the amount of traction you were hoping for, we can help. Here at Tricks Studio, our close-knit team of creative professionals have produced countless explainer videos for our clients. Having worked with a wide range of businesses across various industries, we’re a dab hand at conveying complex services and products to your target market.

To capture the interest of your ideal audience, we can employ our skills as digital artists and animators to incorporate amazing visual effects and motion graphics into your explainer video. This allows you to introduce your services and/or products in a much more entertaining way to help hold the attention of your audience for as long as possible.

To find out more about the quality of our work or to hear about our previous client’s experiences working with our team, please feel free to explore our website. We’ve created a dedicated case study hub where you can find plenty of examples of our previous work as well as glowing reviews from our valued customers.

Eager to hear more about our explainer video production prices or animation services? To get in touch with our team, please don’t hesitate to call us on 01244 560 537 or send us your enquiry in an email to hows@tricks.studio. Alternatively, we also have a handy online contact form that you can fill in and submit – we can’t wait to hear from you!

Thanks to our marketing expert for sharing his insights on his own viral experiences. Are you keen to go viral on social media? We’ve crafted a wide range of paid and organic social campaigns for our clients over the years. Get in touch with us to find out how we can increase your engagement and overall performance through high quality design and animated content.

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