What are the stages of video production?

Eager to get involved in video production? Or maybe you simply want to learn more about how videos are made. Regardless of why you want to find out more about the process of video production, our creative of professionals are on hand to help. To help you get to grips with this subject and build a foundation of knowledge, we start by exploring the 3 main stages of video production – all of which are essential to the creation of effective and engaging video content.

What are the three main stages of video production?

Have you been wondering ‘what are the stages of video production’? Regardless of the type of video you want to produce, be it a corporate video, an animated explainer video or even a social media video (with hopes of it going viral!), every video production will go through three main stages. This includes pre-production, production, and post-production – each of which is explained in more detail below!

Pre-production

This stage of the video production process is all about planning, brainstorming, and creating an innovative, new, or unique idea for video content. Part and parcel of the planning process, you’ll need to identify your target audience and set out your video goals. You may want to drive conversions, increase engagement, or create greater brand recognition, for example.

Once you’ve determined your video goals and target audience, you can then begin to sketch out an initial concept that works with your ideal aim and audience. However, it’s worth bearing in mind that this concept must be achievable with regards to meeting your practical requirements, such as your budget and location, as well as your access to actors and video production staff.

Production

The production stage is quite simply the filming part of the process, also known as the stage where the video content comes to life. This might involve capturing raw footage in the form of interviews and tutorials or using sound-recording technology to capture voiceovers. You’ll also need to set up any required sound, setting, and lighting equipment to ensure you get the best results.

You can then bring in any required actors, corporate clients, or members of the company to start shooting that all-important footage using either your own in-house team or an independent third-party company. Once you’ve accumulated the raw material that you want to incorporate into your content, you can begin the final stage of the video production process – post-production.

Post-production

If the previous stage of video production involved breathing life into your initial concept, this final stage provides those crucial finishing touches. From editing your clips of footage together to create a smooth story that the viewer can follow with ease, to adding visual effects/graphics and even selecting the right music, the post-production stage is essential to showing off your brand and ensuring your footage looks its best.

This part of the video production process should also be used to log any footage you’ve created to ensure it is saved, labelled and easy to access when you need it. Any additional saved footage that’s not used in your final cut can simply be re-used and incorporated into future video content if desired. Ultimately, post-production should pull together the visual and audio elements, delivering a finished product that can be reviewed and edited until it’s given the green light of approval.

Turn to Tricks Studio

For exceptionally effective video content that’s been carefully curated to complement your brand, turn to the team of creative professionals here at Tricks Studio. With the ability to create everything from smart corporate videos to sleek explainer and unmissable social media videos, our video production and editing services have impressed countless clients.

If you’d like to learn more about the way we work or would rather explore some of the previous work we’ve completed for our clients, please feel free to delve into our case study hub. Our testimonial page is bursting with independently-verified reviews, while our case study hub is filled to the brim with fantastic examples of our work to give you a taste of what our team is capable of.

To find out more about our company or to get a quote for your video production, please feel free to contact us today! You can either give us a call on 01244 560 537, email us at hows@tricks.studio or fill in our helpful online contact form. Once we’ve received your enquiry, a member of our team will reach out shortly to discuss your specific video production needs.

Thanks to our marketing expert for sharing his insights on his own viral experiences. Are you keen to go viral on social media? We’ve crafted a wide range of paid and organic social campaigns for our clients over the years. Get in touch with us to find out how we can increase your engagement and overall performance through high quality design and animated content.

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